and community members, was formed in 1978 in order to work towards improving the overall quality of life in Midtown and transform it into an ideal place for people to actively live, work, and play. Activities of the Alliance include improving the neighborhood safety, developing area arts and education programs, and building community leaders. The master plan from the Alliance, called Blueprint Midtown, is credited with fueling the economic resurgence that has helped the once downtrodden Midtown area transform over the past number of years into a popular neighborhood. '''Midtown''' is an underground metro station on the Red (Red Line (MARTA)) and Gold (Gold Line (MARTA)) lines of the Metropolitan Atlanta Rapid Transit Authority (MARTA) rail system located in Midtown Atlanta. As of April 2006, 4,085 daily fares were collected at the gates. One Zipcar vehicle is parked at the station. Location Civic Center station is located in SoNo (SoNo (Atlanta)), a sub-district of Downtown (Downtown Atlanta), with convenient access to the southern end of Midtown Atlanta. The station is named after the nearby Atlanta Civic Center three blocks east at Piedmont Avenue NE, but serves the Peachtree Summit and SunTrust Plaza skyscrapers to the south. It provides connecting bus service to Georgia State Capitol, The Metro Transitional Center, The Turner Field, Zoo Atlanta, Centennial Olympic Park, The World of Coca-Cola, and The Georgia Aquarium.